Curious Brewery Rescues Wild Beer Co from Administration

Published on : 11th January, 2023

11 January 2023

Wild Beer Co has been rescued from administration in a deal with the Kent-based brewery, Curious.

Curious agreed to add Wild Beer Co to its specialist portfolio of premium beers.

The acquisition will double the size of the existing Curious operation, based at Ashford, which has a current production capacity of five million pints per year and potential to expand upwards of 15 million pints per year.

The Grocer discuss further.


8 December 2022

After operating for ten years, the Somerset-based brewery that owns a bar in Bristol announced on Monday that it was closing.

A statement posted on social media read: “It is with heavy hearts that we regret to inform you that as of today we have entered into a period of administration.”

“We would like to thank each and every one of you for your support and love for our brand. It has been a wild ten years and we are heartbroken to be in this position. We could see the potential for Wild Beer and we had ambitions to increase sales and brand exposure. We must sadly report that the company has been facing a number of adverse trading conditions including; Covid, the loss of export sales, spiralling production costs, damaging inflation, and an increase in interest rates that have all affected sales.These factors along with the recent cost of living crisis have impacted the company’s ability to succeed.”

One of the success stories of the craft beer revolution was the 2012 founding of Wild Beer Co.

It previously operated a bar in Cheltenham, which closed down in 2019. The business attributed the closure to an increase in competition in the area.

Undebt administrators are looking for a potential bidder to buy the company. The group’s pub is still open for business as usual at Bristol’s Wapping Wharf.

What Administration Means for You

While this news develops, here is a quick guide to the legal realities of the administration process.

The Process: Administration is a legal “moratorium” that protects insolvent companies from creditor action. Licensed Insolvency Practitioners take control to either rescue the business or sell its assets to achieve a better result than immediate closure.

Who gets paid? There is a strict legal queue. Secured lenders (banks) and “preferential” creditors (employees and HMRC) are paid first. Unsecured creditors, including trade suppliers and customers, are at the back of the line and often receive nothing.

Employees: Redundancies often occur in the first 14 days. After this window, the administrator “adopts” remaining contracts, making ongoing wages a priority. Unpaid redundancy or notice pay can usually be claimed through the government’s Redundancy Payments Service.

Suppliers & Customers: Suppliers should negotiate “pro-forma” (upfront) terms for any new orders. For customers, gift cards and deposits are rarely honored. However, if you paid over £100 via credit card, you may be able to claim a refund under Section 75.

Written ByRobert Moore

Insolvency Advisor & Content Lead


+447584583884

Rob has spent over twenty years on the front line of the UK restructuring sector, acting as a trusted first point of contact for many worried company directors. If you are facing aggressive creditor pressure or dealing with bailiff threats, Rob can talk to you through your options clearly

Rob is now working with the Board at RMT to develop strategic marketing programmes to support the business plan and drive more company rescues.

Robert Moore

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