The fiercely competitive business of selling houses has resulted in Emoov, the online estate agency, to file an intention to appoint administrators. The move was announced by the sometimes controversial Managing Director, Russell Quirk, who sent an email to all the staff at 1pm today.
There has been much talk the last few days that the company was in a financial crisis and the reputation was taking a battering with poor reviews. This was particularly damaging as the company relied on its social media presence for sales.
Emoov has raised millions over the years as it sought to shake up the estate agency business. Purple Bricks has been the main player in the market and they will look to further consolidate their position.