DRL in line to buy Comet's online business

23 November 2012

It was only a few weeks before the collapse of Comet that I was admiring the website www.appliancesonline.co.uk which is run by Bolton-based DRL limited.  Their website was cited at an online content marketing conference on how to do it!  It is not surprising then that their turnover has increased from £50m to £150m in the space of just 4 years to 2011.

Funnily enough they have now emerged as the front runner in buying Comet's online operations for a "seven figure sum"

John Roberts, who set up Appliances Online in 2000 said he would hope to run the Comet brand online, but said a deal would depend on whether he could rescue the brand before too much damage was done through the administration process.

 Administrator Deloitte is also understood to have received a bid for 140 of the 195 Comet stores, which could save more than 2,000 jobs, according to a report in The Sun newspaper.