Boxing Day sales at its worst footfall in almost a decade

29 December 2019

Boxing Day sales at its worst footfall in almost a decade

Interestingly enough, new figures from Springboard, have shown the 2019 Boxing Day shopping footfall to fall at its steepest rate in nine years.

Less and less shoppers hit the sales this year, with footfall dropping by 8.6%.

This happens to be the biggest decline since 2010 when Boxing day happened to fall on a Sunday, when trading traditionally begins later.

Causes for the decline this festive season are expected to be the rain, Black Friday deals before Christmas and the fact that many consumers were celebrating Christmas with their families.

High streets were hit the hardest, down 13.6 per cent, with shopping centres down 8.8 per cent and retail parks seeing a decline of 5.9 per cent.

Timing of the day had a slight influence where we saw slightly more business in the late afternoon, though a decline was still present.

Diane Wehrle, insights director at Springboard explained the figures:

‘’This is further evidence that consumers are now shopping later in the day on boxing day. It is clear that consumers visited high streets more in the early evening than during the day, with footfall improving from -13.8% up to 5pm to -6.5% between 5pm and midnight. This is not unexpected as high streets have more independent stores, a greater proportion of which will have been closed on boxing day.’’

According to Barclaycard, a total of £3.7 billion was expected to be spent in the Boxing Day sales, though with this new data, it is highly unlikely. Perhaps the 26th December is no longer such an important trading day.

Categories: Retail

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