Successful sale of Tough Mudder Ltd to Spartan Race Inc

Written by Robert Moore Marketing Manager 13 February 2020

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13th February 2020

After fears over the future for Tough Mudder arose last week, it has now been confirmed by joint administrators, Michael Solomon and Andrew Pear, that a sale of its UK business and assets has been completed with the UK arm of Spartan Race Inc.

All jobs have been saved and the scheduled 2020 events will continue to go ahead.

The UK part of the renowned obstacle and mud race business will now operate as a wholly owned subsidiary of Spartan, ran by its existing UK London based management team. As for the German subsidiary of Tough Mudder Ltd, it will continue to operate from the UK office until a decision has been made on the potential acquisition of it.

Spartan founder and CEO, Joe De Sena said ‘’We’re proud to welcome Tough Mudder UK to the Spartan brand umbrella. The company’s dedicated team has built an incredible, passionate community and we’re excited to support their efforts to transform lives.’’

Speaking on behalf of the joint administrators, Michael Solomon shared their satisfaction of achieving this sale, enabling the business to move forward with plans to deliver its existing 2020 European calendar, of which many tickets have already been purchased by its loyal Tough Mudder community.

Read the full press release by BM advisory here.


5th February 2020

It has been reported today that Tough Mudder has gone into administration. Tough Mudder GmbH (its assets and business) is likely to be sold as a going concern.

The business will continue to trade, with all scheduled events in UK and Germany for 2020 to continue to go ahead.  All events scheduled in the US and Canada are subject to the outcome of the court proceedings in those countries.

Tickets already purchased remain valid but for those purchased during the administration period, they will be subject to Tough Mudder’s refund policy if the events are cancelled.

BM Advisory LLPs Michael Solomon and Andrew Pear have been appointed the joint administrators.  They will be writing to all known creditors to formally advise them of the appointment and provide them with all the necessary documentation.

2020 is the 10th anniversary of the Tough Mudder. The next event will take place on April 17th and 18th at London’s Finsbury Park. Tough Mudder offers a variety of challenges from 5k to 24 hours.  Participants chose to run for a charity. Over £3 million has been raised for Help for Heroes.

It is interesting to note that a few years ago many gyms were losing membership as there was a trend for outdoor fitness like the British Military Fitness and the Tough Mudder challenges.  It seems that they have now had problems of their own.

Categories: What is administration

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